Most hobbyists who buy a warmth gun may even respect one that can multitask and provide a great temperature range. Recall that 42% of the poll respondents above said a proof of product benefits was most important to them. The most important a half of the challenge will be finding the best keywords. Formatting with bullet factors makes it simpler to search out the knowledge they want to decide.
Effective product descriptions mix strategy, clarity, and empathy. Here’s the means to write one that not only converts but also improves the person experience and web optimization of your product pages. Product description templates are pre-set outlines or frameworks that serve as a place to begin for writing product descriptions.
Use templates to begin making more masterful product descriptions. But your product description is there to fill within the gaps, reply questions, and supply information. Get it right, and it’ll significantly enhance the boldness of potential customers.
The last piece you have to add to your product descriptions is a catchy call-to-action (CTA). CTAs similar to “get started”, “learn more”, and “get yours now” motivates guests to buy your product. Use words that create a way of urgency for buying the product. Some of the most typical words embody “new”, “limited”, and “now”.
A poor cost service provider might be driving away clients. Pay.com may help your customers feel confident in their purchases with a seamless checkout experience, security badges, and a wide range of payment methods. Hiring an SEO freelancer can increase your product pages’ visibility on search engines like google. They’re seasoned professionals who know the internal workings of hyperlink building, content material technique, and optimizing keywords. Find short-tail keywords (1-2 words long) and long-tail keywords (3-5 words long) that have excessive search frequency (volume) and low competition (keyword difficulty).
The title can typically be enough, however an excellent description may give the search engine optimization efforts a lift. End your product description with a compelling name to motion that nudges clients towards the subsequent step. Another benefit of being detailed is the truth that it could possibly minimize unnecessary questions, which could hinder a constructive shopping for choice. Insufficient product details delay gross sales and provides extra room for the patrons to vary their minds. Eliminate this and don’t waste your and your shoppers’ time.
However, search engines like google do not like this apply, and can typically put your page far decrease on search outcomes in the event that they think you’re making an attempt to recreation the system. If you want to truly convert — and build trust — you need to write for people, structure for search engines, and use AI as a co-pilot, not a substitute. In 2025, anybody can generate 1,000 product descriptions in a day. Highlighting each options and benefits is key to convincing prospects.
Competitor analysis could be a valuable supply of keyword concepts. Examine the product pages of your high opponents to see which keywords they’re utilizing. Incorporate related keywords into your descriptions naturally.
Then, try to incorporate that language into your ecommerce site. This approach can help create a web-based dialog that resonates more deeply together with your prospects, making them feel understood. To make your descriptions partaking, converse directly and personally to your target audience. Anticipate and answer product-related questions as should you had been having a one-on-one conversation, using language and terminology that resonates together with your perfect buyer. With Shopify Magic—Shopify’s synthetic intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers quicker than ever.
It’s an artwork that, when mastered, can enhance gross sales, enhance buyer satisfaction, and even improve your search engine rankings. In the world of e-commerce, product descriptions are essential for persuading clients to make a buy order. A well-written product description can seize the eye of potential consumers, spotlight the advantages and options of a product, and in the end result in a sale.
Hook curiosity with emotional resonance or intrigue relevant to the product. Localization demonstrates respect while unlocking new markets. Even machine-translated descriptions assist, but ideally have human fluent audio system refine them. Refine language and messaging utilizing insights from site visitors and gross sales data. Use emphasis, bullets, photographs, icons and movies to engage readers. Thoughtfully written product copy fuels purchasing intent and decisions.
Your description is your one chance to assist your reader imagine what it would be like to personal your product. A function is a factual assertion about a product (like what supplies it’s made from or how much it weighs), while a profit is an expertise or perk that the product delivers. As you presumably can imagine, because the special features of a product enhance, the size of the description you need grows too. We don’t want a novel-length description to elucidate it—just a short paragraph and key bullet points. Potential buyers with low awareness of your product will want extra convincing—they don’t know you, your product, or that they’ve a need for it.
However, for easier products like a T-shirt, detailed specifications are much less necessary. In these instances, focus on material, fit, and design without overwhelming the customer. Always tailor the extent of element to match the complexity of the product and the customer’s expectations. Since clients cannot bodily contact or study your products online, descriptions play an essential position in bridging that hole. They work alongside your product pictures to communicate every thing a customer must know and feel about what you are selling.
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If you’re selling a product that’s been obtainable for years and is definitely accessible, you need to make it sound more thrilling than ever. While some people prefer to read a prolonged product description, most people don’t. If you’ve received plenty of details about your product, attempt chopping it down into smaller chunks that your clients can easily digest and scan. You can even use bullet factors and lists on the product page to make every little thing simple to read and understand. By writing compelling product descriptions, you can help your customers choose whether or not they should hit the «Add to Cart» button. Focus on how the product improves the customer’s life rather than just itemizing its options.
You mustn’t depend on it as the solely real foundation for making any enterprise, authorized, or different selections. While we make every effort to ensure that facts said are right at the time of publication, we do not settle for any accountability for preserving this data up to date. Any views expressed in this article are these of the author and don’t necessarily represent these of Pay.com.
Additionally, video can ship 360° scrutiny unimaginable via nonetheless photographs alone. Model scale and capacities while revealing doses of brand name character to form meaningful connections with buyers. Additionally, sturdy calls-to-action provide a next step that advances the sale. Clear course similar to “Add to cart now” or “Learn more” facilitates motion. A five-step framework that SaaS product and progress leaders can use to audit their free experience and reduce churn. Feel such as you simply awoke from a panic-filled nightmare, about to plummet off the edge of a meltdown?
A children’s poem composed of made up words and nonsensical sentences. Yet, utilized by mother and father and teachers around the world to show kids to read. What makes it so profitable and what can you study from it when writing new descriptions for products? Let’s break down the weather of this quirky poem and find out how to put in writing a product description that sells. What makes a product description so successful and what are you able to learn when writing new descriptions for your products? Let’s break down the vital thing elements and learn how to put in writing a product description that sells.
Include a joke or two (if appropriate), add useful data, and stress how the product helps solve an issue that the particular person might be coping with. You can’t write convincing copy unless you do your analysis. As a product description author, you want to know more concerning the product than will find yourself in your text.
It’s okay to look by way of earlier examples from an present firm or use competitor products to get inspired. Borrowing from examples isn’t a nasty method to begin writing your own. Do not focus on the corporate; give attention to the advantages for the client. Every buyer needs to understand how the product will enhance their lives, not why the company loves the product. Highlight all the advantages and options that can solve the issues your audience is in all probability going having.
For instance, an artificial fibre rug would have a different HS code from a wool rug. A missing product description is sort of a automotive without petrol – it’s simply not going wherever. Your items won’t even make it by way of customs clearance. Unique product descriptions, or a minimum of these modified with proper paraphrasing and synonymization, are what you want to seize traffic and rank excessive. Include particular keywords and the associated phrases to the text describing your merchandise, and you’ll improve its chances of rating high on Google. More individuals will see (better visibility) and click on it (more traffic), resulting in positive dynamics in your web site.
This contributes to more compelling product descriptions that align along with your model messaging. A consistent model voice in your product descriptions builds trust and brand recognition. Your brand voice should replicate your company’s values and personality, creating a sense of familiarity with your target market. Often handled as a mere formality, they’re, in reality, a powerful software for converting browsers into patrons. Mastering the artwork of writing compelling product descriptions is crucial for e-commerce success. Social proof implies that when folks see others doing one thing or saying one thing, they’re extra likely to do or consider the same thing.
Writing product descriptions that promote entails understanding your audience, highlighting features and benefits, and using persuasive language. Remember to include search engine optimization keywords naturally, format your descriptions for readability, and embody social proof. By frequently refining and testing your product descriptions, you can improve their effectiveness and boost your sales. For more tips about writing product descriptions, take a look at these examples of effective product descriptions.
You also can find The Muse on Facebook, Twitter, LinkedIn, Instagram, TikTok, and Flipboard. I’m comfy looking for out new enterprise alternatives, making cold calls, and selling potential shoppers on the benefits of Bloom Sales merchandise. I attend a mean of 10 in-person meetings every week, and interacting with plenty of different personalities is what excites me the most. As a detail-oriented, tech-savvy skilled, I really have superior knowledge of Excel and knowledge evaluation. A stronger profile attracts attention, evokes belief and helps your listings stand out to actual patrons. Once you understand what to promote, the next step is setting the right value and writing descriptions that grab consideration.
Let’s work collectively to construct and run the right custom web site to make your on-line store shine. With stats like that, we advocate ensuring your e-commerce website has reviewing capabilities. Also, contemplate creating a program that rewards shoppers for reviewing your merchandise as soon as they’ve obtained them. The extra you are in a place to do to make a product description scannable, the higher. For instance, when you promote footwear, embrace measurement info, material, shade, the load of the shoe, and so on. Your features part must be comprehensive and tell shoppers every thing they should learn about what makes your product particular.
Your description copy ought to make it clear (1) which problems the product solves and (2) which of your customer’s wants are satisfied via the purchase of this product. Plus, Pay.com provides every little thing you need to begin accepting funds right away. Choose from an assortment of fee methods, like credit cards and digital wallets, so you probably can serve a selection of clients.
Keeping your product descriptions clear and simple to scan makes them extra reader-friendly and interesting to potential customers. When you’re uncertain what to say a few product, writing descriptions can get difficult. It’s tempting to resort to common, overused phrases similar to “effective” or “high quality.” However, clichés fail to impress potential patrons. They’ve heard these claims before, and so they don’t provide unique or persuasive details about your product. Struggling to put in writing compelling product descriptions on your store?
And how do you get extra individuals to click on “Buy now” after reading your product descriptions? With complete instruments like customizable templates, built-in web optimization features, and analytics, you possibly can optimize your product descriptions for max visibility and engagement. Review and replace your product descriptions often to ensure accuracy and relevance. Consider updating them whenever you introduce new product options, make changes to the product, or receive buyer feedback. Using engaging and persuasive language in your product description can significantly enhance its appeal and effectiveness. Incorporate energetic verbs, descriptive adjectives, and sensory words like “gentle,” “vibrant,” and “luxurious” to create a vivid image of the product.
Properly used keywords could make your product descriptions both engaging and simple to search out on search engines. By incorporating these parts into your digital product descriptions, you can effectively convey the worth of your offerings, enhance views, and enhance conversion rates. By understanding your target market and addressing their wants, you’ll be able to create product descriptions that not solely inform but also persuade potential customers to make a purchase. Creating effective, SEO-friendly product descriptions at scale could be a challenge for e-commerce manufacturers. AirOps supplies a sturdy answer with its free Product Description Generator, a software specifically designed to simplify and enhance the description-writing course of. With this tool, you probably can simply generate compelling, on-brand descriptions by inputting essential product details—such as key options, target audience, and most popular tone.
Use that language and tone in your product description to relate to the client. Marine Layer’s target buyer is someone who embraces a straightforward however lively lifestyle and desires casual clothes that’s each fashionable and casual. Your product description should provide a useful and engaging experience in your reader that explains the product’s major features, advantages, and pricing.
With the assistance of product descriptions, potential consumers can study important particulars corresponding to advantages, utilization, and extra. By providing a clear define of your product offerings, clients could make knowledgeable selections, subsequently rising the likelihood of a purchase. See, writing efficient product descriptions is extra than simply itemizing product options or specs.
To offer you a simple instance, let’s say you’re a streetwear clothing brand, you might not want to go with a formal and severe tone of voice. newlineInstead, you might prefer a casual, pleasant, and humorous tone. However, you want to additionally remember that not most prospects won’t have time to read the entire info out there in your product web page. They could want to go through sure items of knowledge that are related to their wants. Create a purchaser persona – a semi-fictional character that represents your best buyer. And then, maintain that purchaser persona in thoughts whereas writing your product copy.
Online buyers have a tendency to purchase extra with their hearts, not with their heads, so go tell a narrative. And simply showing your product photo and specifications is NOT enough. And don’t overlook to maintain trying new methods to put in writing and see what works best. Personal tales like these create an emotional connection along with your brand. And no, I’m not speaking about “Once upon a time” bedtime stories (though these are great too).
Great product description will not conclude in words they may have photographs, movies that give life to the product. When you write a product description, at all times give attention to the profit first, not the characteristic. Create a made-up character that represents your best buyer. This helps you perceive who you are trying to achieve, what they want, and how you can successfully connect with them through your marketing and product offerings. When done proper, a product description doesn’t just describe the product; it helps sell it. It contains factual particulars and product specs however its true objective is to focus on how the product will improve your prospects’ lives.
For these occasions when ___________________ (pain), this ________________ (product name) will ________________ (pleasure). It has __________________ (features) to ____________________ (benefits). It is when ________________ (current product choices available or pain). Which is why I created ________________ (name of product) that has ________________ (features) for _______________ (benefits and or pleasure). I created a product with ___________________ (features) in order that _______________________ (benefits).
When purchasing online, customers cannot touch or strive products firsthand. This makes belief a crucial factor in their shopping for decisions. Smart manufacturers know this and use social proof – proof that others have had constructive experiences with their merchandise – to help customers really feel confident of their purchases. Once you’ve mastered the art of keywords, web optimization, and words that are a no go, it’s time to conjure up some pictures within the buyer’s thoughts. You don’t simply need your purchaser to purchase a product, you want them to really feel they are buying a means of life, as that is what will keep them coming back. By taking a data-driven strategy, you can repeatedly refine your copy, increase your conversion charges, and drive extra gross sales over time.
In reality, if you are questioning how to write product descriptions that promote, focusing on the advantages and writing them completely is the proper start line. You can talk about your merchandise in a way that actually exhibits off their features and benefits. This helps match what you are selling into your clients’ particular needs or issues they may have. Using ChatGPT to write down product descriptions helps you explain how these features could make a customer’s daily life higher or clear up their unique problems.
Through words, you should convey the texture, fit and experience of carrying that pleated chiffon maxi skirt. Your buyer will miss out on the fantastic feeling of strolling while hearing the swish of chiffon because it catches the breeze — until you tell her. Customers have to make an informed selection from a trusted brand. Warby Parker has nailed the artwork of balancing the intense stuff – delivering what’s prescribed with aesthetics – to give customers confidence they are making a wise purchase.
By explaining the specific advantages of each product, you show potential customers that you know your products well and consider of their worth. While it’s pure to be excited in regards to the distinctive features of your products, potential patrons are extra thinking about how these product features will benefit them. They need to perceive how your product will solve their problems or enhance their lives. If you’ve established a robust brand voice, it’s best to stay consistent by writing your product descriptions in your brand’s unique voice as well. Product descriptions are greater than a abstract of what you’re promoting.
Note that even if your tags are good, Google should still rewrite them based mostly on the search question. That’s the easy rule of thumb for writing winning product descriptions that do their job without a hitch. The secret is to consider the web buyer’s information needs firstly. Then, comply with finest practices to ensure your digital advertising will internet the attention of search engines. Your call to motion (CTA) ought to come after the product description is written.
Explore the five tendencies redefining how brands join with clients in 2025. The mention of 24-hour battery life immediately addresses a typical ache level, battery longevity, thus making it a compelling alternative for busy users. Long-tail keywords (phrases with 3-5 words) are much less aggressive and may entice more qualified visitors. It’s time to show your product pages into persuasive, revenue-generating machines. Spell saves effort and time, letting you focus extra on what issues.
See if they’re in a position to supply discount code performance, so you presumably can host a promo sale on your purchasers every now and then. Choose your words properly and be concise when describing the advantages and telling the story. Your job is to help the patron think about that they’re holding the product of their palms. This may require utilizing more specific words instead of general phrases. Describing a blanket as being delicate may be a bit common, but saying it’s “velvety” or “feathery” elicits a picture that goes past “soft”. For instance, take into consideration promoting everyday cotton T-shirts like the ones described above.
When you match your language to your audience’s preferences, your descriptions turn into extra participating and efficient at driving gross sales. Online jewellery promoting relies heavily on effective product descriptions to face out within the competitive market. Utilize connotative adjectives, SEO-friendly titles, emotive language, detailed information, persuasion, and reader-friendly codecs. Analyze their product listings – Visit the web sites or on-line marketplaces where your opponents promote their merchandise. Pay shut consideration to their product descriptions and look for keywords they use repeatedly or prominently.
As the worldwide demand for on-line shopping grows, so does the necessity for fast delivery. Considering 65% of customers are willing to spend extra on deliveries if it means they’ll be quicker and extra reliable, you must aim to exceed expectations. Something as easy as ‘lime towel’ or ‘tiger toy’ may set off the customs software to pick up on meals and wildlife-related words.
The following is our 7-step course of for writing good product descriptions and is the within scoop on how professionals create product descriptions for on-line shops. That means your product descriptions should be optimized for each prospects and search engines like google. However, once your store starts growing, constantly producing extremely detailed, SEO-optimized product descriptions is normally a challenge. There are numerous methods on the way to write product descriptions. If you’re ever stuck on a format you can comply with this straightforward product description template while writing your copy. Whether it’s apparel, gadgets, or skincare, merchandise with descriptions done right reduce return rates and improve satisfaction.
This ergonomic key holder will surely seize everyone’s consideration and provide you with a complete lot of utility as well; a win-win state of affairs. White is so in nowadays; pair this up with a darkish grey wall and get your own home décor done right. Don’t go all out proclaiming your self to be the most effective there may be; induce an aura that you’re pleasant, approachable, and most of all – a good listener. Now we’re not asking you to go all-out informal and fun; there’s a skinny line that shouldn’t be crossed. What you should do is let your character unravel in entrance of your clients and they’ll love you for it. Sometimes the scent of seasonal hand wash is all we need to rouse our holiday spirits.
Your ideal buyer is likely a DIYer who cares about saving money and getting the job carried out appropriately. Your product description should be straightforward and reassure the shopper that the half will fit their particular car without negatively impacting its efficiency. As we’ve already talked about, your product pages should include the content material consumers want to learn. But to realize this, you should know who your buyer personas are.
Once you’ve written your descriptions, there’s one final step to take issues to the following stage. Reliable, sturdy, and simple to put in, our radios have plenty of energy, quality antennas, wonderful range, and built-in safety towards interference. Two folks speak about the horrible range and interference from the engine. So we know that having an “excellent range” and “no interference” are important to the client.
You just should be sure that your product description, properly, describes the product. In basic, the product description should convey the enchantment of the item. Perhaps it offers a sensible resolution to an issue or inconvenience. Perhaps it fills an emotional need, bringing enjoyable or consolation or satisfaction. Whatever makes the product worthy of purchase in the eyes of your buyer, it ought to be clearly illustrated in the description.
Turning features into benefits will assist you to write a product description successfully. A product function is a descriptive assertion about the product that offers information. The content material of your product description should influence potential buyers to enhance their lives in apparent, measurable methods.
Not only do they speak about their finest promoting factors but additionally they explain why this model is best than the previous iterations. The copy describes the benefits of Hypersmooth 3.zero, the newest replace to their stabilization know-how. If you aren’t certain what that could be, perform a little competitor analysis to see what different brands say about comparable merchandise and work out why yours is different. Bucket brigades work just as properly in descriptions, they usually can enhance your scroll depth and time on page. If you learn lots of my content, you’ll notice I use this tactic in EVERY article I write.
As an ecommerce business owner in today’s age, online shoppers won’t provide the time of day except you do every little thing in your power to catch their attention. That’s why we’re writing this article, to level out you the method to inject passion and strategy into your product descriptions in order that they make the sales your corporation deserves. It’s essential to provide customers with solutions to any questions or concerns about your corporation. You can do that by having an FAQ section on your product web page where users can search for solutions. Consider incorporating information about your delivery administration software, explaining the method it enhances the supply process and keeps prospects informed about their orders.
Social media and review sites are additionally great ways to get suggestions from real customers. If you gather critiques through platforms like Google, embed Google Reviews directly onto your site to make them extra accessible. The number of evaluations and an average score can be displayed at the high of the product description for optimum visibility. Social commerce is creating, and sales through social media are growing. In today’s digital age, a major chunk of gross sales is closed via on-line channels. Product descriptions are thus a vital facet of rising your sales and sustaining profitability.
This step entails understanding their demographics, interests, and shopping for behavior. Suppose you’re looking for a lightweight, supportive, durable, and pair of running shoes. You visit varied on-line shops, testing varied sneakers that catch your eye. Focus on what issues most to your target purchaser and then highlight that in your content. So, take a bold lead and start your description with a transparent profit, a direct query, or a sharp pain level. For instance, if you are promoting a compact ring light, you can start it as “Struggling with dark, blurry livestreams?
Include totally different angles while clicking product pictures. Images and movies are as crucial as the textual content in making a product page that compels viewers to purchase a product. Choose the necessary thing features or the most important benefits while highlighting. With the decreasing consideration span of the digital customer, most of us today are most likely to skim throughout the text every time studying something online. Keep in thoughts that both product questions and buyer questions must be addressed in the description.
ChatGPT can even assist you to add a contact of persona to your descriptions. It can give you inventive and fascinating methods to current your merchandise, making them stand out from the competition. When writing informative product descriptions, you’re aiming for readability and conciseness.
Not only does the description inform the site’s guests a few high-end product, but all these relevant texts and keywords will help the product page rank larger in Google. In the example below from Pinknoise Systems, the preliminary product description discovered at the top of the page lists the direct features. Knowing your viewers is important for creating an excellent product description. Answering a couple of questions about the product (and product use) earlier than you begin writing will make it simpler to know what options to spotlight.
By specializing in real world outcomes as an alternative of just itemizing features like materials or weight, Nike creates an emotional attraction that resonates deeply with its viewers. Identifying goal prospects includes diving into demographics, pursuits, and behaviors that outline your best purchaser persona. Take the time to research who is most likely to profit from your product; this might be based on age, location, or way of life selections. By pinpointing these characteristics, you probably can create tailor-made product descriptions that speak on to their wants and wishes. Understanding your viewers is the cornerstone of effective product description writing. When you realize who your customers are, you presumably can craft descriptions that resonate with them on a deeper stage.
This can help you perceive what resonates with your audience and enhance your descriptions over time. Your first step towards product description glory is altering Printful’s default product descriptions. Our descriptions provide the product particulars, however you need to rewrite them in order that they match your fashion and buyer needs. “Some firms do product copy so well that it’s virtually a characteristic of the product itself,” Conversion XL have noticed. As for web optimization, Google can’t see photographs and doesn’t suppose fondly of duplicate content. If there are a number of web sites with the identical product descriptions, Google will suppose they’re poor quality.
When product descriptions are written with a broad audience in mind, they’ll become vague and fail to resonate. Many online shops listing the features of their products and name it a day. While clear information about your gadgets is important, you additionally need to inform people how a product may help them. Accurate product descriptions assist you to find the right HS codes. An item can have different HS codes relying on its use and the method it was made.
If you may be selling a certain product that’s much like one other item, make certain to make use of the exact keywords as your competitor. Doing so will help prospects discover your online retailer whereas they browse. One key advantage of a well-written product description is its capability to steer potential clients to buy.
For example, if I’m buying a $30 accent trucker hat, I’ll want lots fewer details and specs than if I’m shopping for a $500 tent I’ll sleep in each evening on the Appalachian Trail. Let’s look at every step intimately, with plenty of examples from the ecommerce wild. Those are all a certain path to being ignored by prospects and search engines like google alike.
If you’re promoting work boots, you may walk a potential customer by way of their day, focusing on how the boots are sturdy yet comfortable. Utilizing this simple template will streamline the method of writing product descriptions. It will ensure consistency across your catalog whereas leaving enough flexibility to spotlight what makes every product special.
And if you’d prefer to learn extra about Ocula’s AI copywriter and search engine optimization skilled for eCommerce, e-book in a demo with our CEO, Tom, right here. For search engine optimization, long-tail keywords are priceless for attracting targeted visitors, whereas short-tail keywords assist with model visibility. Short-tail keywords are broad search terms that usually consist of 1 to three words (e.g., “AI copywriting”). They have excessive search quantity, high competitors, and fewer particular intent. AI product description generators work the same way other copy generators work. The tool makes use of Large Language Models (LLMs), which are educated to acknowledge language patterns and predict the following piece of text based on the previous words.
Common errors include utilizing default descriptions and focusing an extreme amount of on features. Avoid technical jargon, neglect the viewers, and fail to attach emotionally. Always write clearly, compellingly, and with the customer in thoughts. Write your product descriptions to unravel actual customer issues now that is crucial level.
Quality product descriptions tackle your target clients personally and instantly. Even should you promote different merchandise, bear in mind that your target prospects will be completely different. The greatest method to work out who your customers are and need they wish to learn about is to create purchaser personas for every of your classes. A good product description highlights key options and advantages to catch the buyer’s interest. For recommendations on writing effective descriptions, try this video. Research exhibits that 87% of shoppers say that detailed product content is essential to their overall buy choice.