Even if you’re utilizing AI to write down great product descriptions, you should think about the features and benefits of each product individually. Every product serves different needs, and each set of potential clients has distinct buying triggers. When writing product descriptions, consider the advantages of every product characteristic. How can your product make your customers’ lives better, simpler, or more enjoyable? Remember, you’re not promoting a product; you’re promoting an experience.
Whether you’re mixing protein shakes on the health club or blending fruit at your desk, this transportable blender provides you 15 smoothies on a single charge. Lightweight, USB-rechargeable, and straightforward to scrub — it’s the proper on-the-go blender for busy mornings. They velocity up the writing course of and provide you with a place to begin. Check out our free guide on the means to personalize your B2B webstore on your customers (no download needed). In this day and age, word-of-mouth has been partially changed with likes and shares.
Use templates to begin making more masterful product descriptions. But your product description is there to fill in the gaps, answer questions, and supply information. Get it proper, and it’ll considerably enhance the boldness of potential prospects.
They flip browsers into buyers by giving them all the information they want. Through product descriptions, you can clearly state your advantages and unique selling points which is ready to help distinguish your product from the competition. It turns product details right into a story that meets your buyer’s needs. The finest descriptions seize consideration rapidly, specializing in one key function that shows the product’s worth.
Keep them present, correct, and in line with your model voice. Think from the client’s point of view and tackle their ache factors. Explain how the product could make their life better or clear up a problem. Visuals are a key element to grabbing attention and boosting gross sales. Use quick sentences, bullet factors, and clear section breaks.
The title can sometimes be sufficient, but a great description can provide the search engine optimization efforts a boost. End your product description with a compelling name to action that nudges customers toward the next step. Another advantage of being detailed is the reality that it can minimize unnecessary questions, which might hinder a optimistic buying decision. Insufficient product details delay gross sales and provides more room for the consumers to change their minds. Eliminate this and don’t waste your and your shoppers’ time.
The company sells coffee machines, so there are some slightly extra technical options to say. This method, you’ll make reading simpler, which provides a better likelihood to convert customers. A good web optimization technique isn’t about bombarding your product pages with keywords.
If you could have user-generated content material or UGC, put it front and middle. And should you don’t have any social proof yet, you should get it first. No product web page is full with out calls to motion or CTAs. Depending on size, you might implement a number of textual content CTAs in your product description. The bother with on-line shopping is that people can’t hold a product of their hands, feel its weight, and see its shine. They can’t rub their fingers over its texture and turn it on.
Optimized product descriptions with relevant keywords can boost your product’s visibility in search outcomes. Good product descriptions persuade folks by specializing in benefits that resonate with the target audience’s wants and preferences. So, make your product descriptions straightforward to scan by organizing them with bullet points, short paragraphs, and bolded keywords. If you’re on the lookout for some more ChatGPT prompts for writing product descriptions, check out this compilation of ChatGPT prompts for copywriting and ChatGPT prompts for content creation. You also can use ChatGPT prompts for summary technology and ChatGPT prompts for gross sales content for some assist in product description writing. Gone are the times of bland and generic descriptions that fail to captivate potential customers.
Apply these tricks to rework basic descriptions into product descriptions that sell. SEO-optimize your product descriptions to extend your organic search rankings and product visibility. Writing your advantages in bullet points makes them straightforward for people to learn. Have a minimal of one listing of benefits your customers will enjoy once they purchase and use your merchandise. For instance, promoting clothing to a homemaker differs tremendously from selling to a working woman. When selling to those two teams, you need to have specific product descriptions for each group.
Use WiserReview to collect and publish persuasive critiques instantly in your product pages. Send customized review requests by way of email, SMS, or WhatsApp at the perfect time post-purchase. Making them sound genuine, convincing, and trustworthy, particularly if you don’t have actual buyer tales or proof.
The words you utilize not only maintain sway over the client, however they also help you improve search engine rankings. Steps one by way of 5 of this product description guide is about successfully proving your product’s value to prospects. And it can instantly flip any “ordinary” product description into a high-converting one. Since then, we’ve prided ourselves on upholding the noble custom of timekeeping, investing dozens of hours into creating unique merchandise that can final for tons of of years.
According to HubSpot, incorporating humor into your advertising efforts can change customers’ perceptions of your merchandise. Companies that use humor can flip so-called “ordinary products” into the most exciting—even if there’s little difference in price or model. Giving your potential clients a primary impression that clicks would be the difference between a purchase or a lost buyer.
You should be in a position to confidently sell the benefits of your product whereas also tapping into your customers’ issues, wants, and wishes. Only then will they really feel related to your product and be willing to purchase it. As the newest (and most expensive) incarnation of the MacBook, its product description is in charge of persuading customers why they should pay a premium to own it.
If you’re selling a product that’s been obtainable for years and is well accessible, you have to make it sound extra thrilling than ever. While some people wish to read a prolonged product description, most people don’t. If you’ve obtained lots of information about your product, strive slicing it down into smaller chunks that your customers can simply digest and scan. You can also use bullet factors and lists on the product page to make every thing simple to read and understand. By writing compelling product descriptions, you can help your clients select whether they should hit the «Add to Cart» button. Focus on how the product improves the customer’s life somewhat than simply itemizing its features.
In probably the most primary form, product descriptions are supposed to focus on key product features and the advantages to the customer. If you’ve landed on this blog submit because you’re trying to re-vamp your product descriptions and drive huge search engine optimization development, we look forward to seeing your performance results! You can get more outcomes and create a successful on-line enterprise by writing compelling product descriptions. Injecting humor into your product descriptions is an effective method to interact with potential customers. Humor is also a wonderful method to show your brand’s uniqueness, quirkiness, and character. I wish to assist different sellers such as you succeed, so I wrote this guide to show you the way to write product descriptions that sell in nine steps.
Additionally, video can ship 360° scrutiny inconceivable through nonetheless pictures alone. Model scale and capacities whereas revealing doses of name character to kind significant connections with consumers. Additionally, strong calls-to-action provide a subsequent step that advances the sale. Clear direction similar to “Add to cart now” or “Learn more” facilitates action. A five-step framework that SaaS product and growth leaders can use to audit their free experience and cut back churn. Feel such as you just awoke from a panic-filled nightmare, about to plummet off the sting of a meltdown?
When many retailers use equivalent copy, search engines like google and yahoo deprioritize all of them. They cut back readability and trigger search engine penalties. A great product description balances readability, persuasion, and SEO. Follow this product description template to create high-converting product pages. The brand examples I gave at the beginning of this article do that very well.
If you need help with fulfilling orders which would possibly be the results of enhancing your product descriptions, consider partnering with WareIQ. Think about if there’s any relatable backstory of your product that holds any particular meaning for you before writing your product descriptions. There’s a good chance that your audience will discover it to be particularly unique, lovable, and memorable. Use that tale in your eCommerce product descriptions to give it extra personality, draw customers in and win them over.
Google’s Keyword Planner is a superb device for locating keywords you should rank for to get your name on the market. And you have to make it easier for them to find what they’re in search of. First, you presumably can create bullet factors for each product profit. You can use powerful words to construct up your products, however avoid too much jargon if attainable.
You’re supposed to promote products that you will purchase yourself. One should really feel that excitement in regards to the many benefits on supply and the options that come together with it. And no one’s too attracted by frequent options being showcased on each nook and nook; they want to know what’s in it for them. Create and save your product descriptions in bulk by investing in an inventory administration system. If there is one factor to be mentioned concerning the Jabberwocky, it is totally unique, and your product descriptions ought to be too. AI-driven chatbots, CRM platforms, and help desk software help companies streamline communication and improve response times.
Creating a format, template, or define for product descriptions may help ensure that you don’t skip any necessary information. You can even use a template for many merchandise, which brings consistency and brand identification to your on-line retailer. With on-line stores, the product description is as essential as a sales advisor in a bodily retailer. Providing good product demonstrations helps to extend trust and credibility. It can even push the product rank in search outcomes, making it attain extra customers. web optimization is crucial for product descriptions to make sure your merchandise are discoverable by potential customers.
Most importantly, they’re helpful as they permit potential patrons to realize insights into the product’s options, advantages, and makes use of. For instance, as an alternative of merely itemizing the options of a dress, you can inform a story about how the dress was inspired by a trip to Paris or how it was handmade by skilled artisans. By adding a private contact and storytelling component to your product descriptions, you might make your merchandise more relatable and appealing to customers. Instead of boring you with the type of leather or the fashion of embellishments on the moccasins, the description paints an image of an art kind, preserved through generations. Additionally, the story has a contented ending, it empowers the lives of the ladies who make the shoes. The product description encapsulates the model voice and story completely.
You also can find The Muse on Facebook, Twitter, LinkedIn, Instagram, TikTok, and Flipboard. I’m comfortable seeking out new enterprise opportunities, making chilly calls, and selling potential shoppers on the advantages of Bloom Sales merchandise. I attend a mean of 10 in-person meetings per week, and interacting with a lot of totally different personalities is what excites me essentially the most. As a detail-oriented, tech-savvy professional, I actually have advanced information of Excel and data analysis. A stronger profile attracts attention, inspires trust and helps your listings stand out to actual patrons. Once you understand what to sell, the following step is setting the proper value and writing descriptions that grab attention.
Let’s work together to build and run the proper custom website to make your online retailer shine. With stats like that, we recommend making sure your e-commerce website has reviewing capabilities. Also, think about creating a program that rewards customers for reviewing your products once they’ve acquired them. The extra you are in a position to do to make a product description scannable, the higher. For example, if you promote shoes, include size information, material, color, the weight of the shoe, and so forth. Your features part should be comprehensive and tell consumers everything they should find out about what makes your product special.
Start by making a set of purchaser personas, or fictionalized variations of your perfect customer, primarily based on your best buyer groups. You’ll then determine the way to goal each group by analyzing present buyer information. Breaking up your product description into quick, scannable, bite-sized pieces helps maintain the eye of speed-reading, multi-tasking web shoppers.
You’ll be left questioning what type of chips are we talking about? A description like ‘silicon and plastic pc microchip’ can be more helpful. Stories attraction to feelings and assist your product stand out from the crowd of dry and feature-based descriptions. Just ensure the story you need to tell users matches your brand’s id and the product itself. For extra complex answers, you can add a FAQ part to your product description. This story can function the lead-in to product benefits and testimonials.
Follow these best practices to polish your product descriptions into copy that drives conversions. Expanding into new markets is crucial for growth but typically comes with the problem of language barriers. The product description generator can auto-translate your product descriptions into any language, ensuring your worldwide marketing efforts are as efficient as your domestic ones.
Make it clear that this storage is sufficient for storing footage, movies, work documents, and extra. Or conversely you could promote the benefits of getting a smaller amount of storage for individuals who don’t take movies or photos. Your product description is the very statement that provides extra information to your patrons. It is the equivalent of the label on a physical product in bodily stores. Each particular person product web page on an eCommerce website is one other alternative to incorporate high-quality content material that’s indexed by search engines like google. Customer testimonials and reviews are the best forms of UGC to include in product descriptions.
If you know your potential clients, you can start writing your product description with confidence. Aligning with your brand’s voice is important to creating genuine and engaging product descriptions. Your brand’s voice should reflect your persona, values, and style across all communication channels, together with product descriptions. Customers are more than more likely to discover the product picture or video earlier than they read the product description. They may cease to learn extra as a outcome of they favored what they noticed in the picture or video. When you showcase a product in a visible type, you’re creating an expectation that you just can not fail to ship on.
That’s why we’ve created this final guide, which can train you the means to write compelling product descriptions for e-commerce. A product description is your likelihood to showcase your product’s options and advantages, reply your customers’ questions, and ultimately, persuade them to purchase. A Baymard research discovered that “10% of the largest e-commerce websites fail to have a constantly excessive level of element for his or her product descriptions,” usually resulting in product abandonment. Include plenty of element in your product descriptions so prospects fully understand what they’re buying. Ten years ago, adding a listing of keywords and phrases to your product descriptions without having to think about it will most likely be fine. The descriptions might be quick, and you’d still rank nicely for what you had been making an attempt to realize.
To provide you with a simple example, let’s say you’re a streetwear clothing brand, you may not wish to go together with a formal and critical tone of voice. newlineInstead, you might choose an off-the-cuff, pleasant, and humorous tone. However, you want to additionally remember that not most prospects won’t have time to read all of the information out there in your product web page. They might wish to go through sure items of knowledge that are related to their wants. Create a buyer persona – a semi-fictional character that represents your perfect customer. And then, keep that purchaser persona in mind while writing your product copy.
The under image is an instance of a well-keyword-researched product description. In a bodily retailer you’ll attempt to connect with each person who entered within the hope of changing them into a purchaser, and the same should go for eCommerce. Think about how you’ll pitch a product in particular person after which attempt to put it into words for on-line readers. As a fashion retailer, customers will assume you understand lots about tendencies and elegance, so supply advice about how they’ll finest put on your garments. When you’re attempting to put in writing for the masses, you discover yourself pleasing no person. Instead of excited about all of your potential clients, think about your best one and speak on to them.
Having good product descriptions in your online store is as necessary as having great images or a technically flawless web site. A product description web optimization guidelines outlines the essential parts for guaranteeing your product descriptions are search-engine friendly and appealing to potential patrons. Technical optimization is crucial for enhancing product visibility. Schema markup is a selected type of code that helps search engines like google and yahoo perceive your product data. This can result in wealthy snippets, enhanced search listings that show key product particulars, corresponding to worth, availability, and evaluations, immediately in search results.
Each sentence speaks to the product’s benefits in a concise and descriptive manner, allowing potential prospects to grasp its purpose and use with out confusion. A product description can additionally be used to make a customer snort in order to strengthen the connection between your model and the customer. It can also reassure prospects that your product will alleviate their biggest ache point or improve their quality of life indirectly. You wouldn’t purchase something online without figuring out how it seems, would you? Give potential consumers confidence in your product with wealthy media similar to images and movies.
Include customer testimonials, critiques, or rankings to build trust and credibility. If possible, combine user-generated content material like pictures or movies. Ensure the outline is straightforward to learn on cellular devices, as a vital portion of eCommerce visitors comes from cellular users. Well-detailed descriptions help customers make knowledgeable decisions, lowering the chances of mismatched expectations and subsequent returns. For occasion, specifying dimensions, supplies, and use instances ensures the product aligns with buyer needs. However, in the event that they uncover a brand with distinctive values and selling propositions, they may surely prefer that model and neglect all others.
Understanding your best purchaser will assist you to establish what type of content material will resonate with them. Determine their ache points, questions they might have, what they hope to get out of the product, the suitable language, and so forth. Explicitly state how your product solves their downside, or how it matches into the reader’s life. That’s why it’s essential to create detailed and thorough product descriptions. Outline the benefits, features, dimensions, and anything related to the consumer. So, what are you capable to do to ensure your product descriptions are optimized to spice up sales and improve person experience?
If you aren’t a born marketer or wordsmith, no want to worry. There are plenty of copywriters out there, even ones specializing in product descriptions. That’s why it’s so important not to simply plug manufacturer product descriptions in and name it a day. So, nice photos and product descriptions may remedy that earlier than it grew to become a problem, probably saving you from a good number of returns.
There are a number of angles to approach search engine marketing (SEO). It includes including keywords that are related to product descriptions and metadata. Writing product descriptions that anticipate and remedy buyer pain factors combats purchase anxiety.
Make positive the photographs are clear, well-lit, and high-resolution to showcase the product in the very best light. In closing, understanding tips on how to write a product description that sells is a useful ability for ecommerce retailers looking for to boost conversions and stand out. In addition to product particulars, Indy Brand shares photos of Instagram followers wearing their clothes.
Keep issues as temporary as you’ll find a way to, however be as descriptive as you should be to convey the customer in control on what the product does and why they need it. Some products are the sort of factor nearly each person makes use of or has shopped for before. Examples include family essentials like rest room paper and toothpaste or generally worn clothes objects like socks or t-shirts. Search engines like Google want to see you talking about benefits, not merely rehashing the same tired manufacturer’s descriptions posted on a million different web sites.
When A/B testing a product description, anticipate to improve outcomes regarding bounce charges, conversions, and total customer experience. For this purpose, it’s advisable to A/B take a look at product descriptions. Marketers making ready to A/B test ought to be able to conduct analysis and observe the scientific technique to discover out how a product description performs towards a given metric.
When you match your language to your audience’s preferences, your descriptions turn into more participating and efficient at driving gross sales. Online jewelry selling relies closely on efficient product descriptions to stand out within the competitive market. Utilize connotative adjectives, SEO-friendly titles, emotive language, detailed data, persuasion, and reader-friendly formats. Analyze their product listings – Visit the websites or on-line marketplaces where your competitors promote their merchandise. Pay shut consideration to their product descriptions and look for keywords they use repeatedly or prominently.
Incorporate relevant keywords naturally into your descriptions to spice up visibility on search engines and marketplaces. As the advertising director of BrandStreet, I’ve been writing the product descriptions for Marks and Spencer, Bench, Moss Bros, and Boots earlier than launch. All of those ways have been implemented, and we’re seeing vital traffic generated from searches for our merchandise. The key is to writing good product descriptions that both Google and your prospects will love is to make use of the right words whereas avoiding ineffective terms and phrases. Use bullet factors, short paragraphs, and bold text to focus on key promoting points. Make it easy for purchasers to get the most important data at a glance.
The following is our 7-step process for writing good product descriptions and is the inside scoop on how professionals create product descriptions for on-line shops. That means your product descriptions must be optimized for both prospects and search engines like google. However, as soon as your retailer begins rising, continually producing extremely detailed, SEO-optimized product descriptions could be a challenge. There are countless strategies on the means to write product descriptions. If you’re ever caught on a format you’ll have the ability to observe this easy product description template while writing your copy. Whether it’s apparel, devices, or skincare, products with descriptions carried out proper scale back return rates and enhance satisfaction.
By being aware of these words and phrases, you’ll have the ability to more simply convince your customers to take the leap and make the acquisition. There are certain words and phrases that naturally elicit an emotional response in people. Luckily for Shopify retailer homeowners, this also will increase sales. Nasty Gal does this exceptionally nicely, utilizing the tone of “fun-loving girlfriend” all through the whole site, even within the product titles. Bringing this natural tone—one that you’d use in a real conversation—will help your buyer connect together with your model.
Your ideal purchaser is likely a DIYer who cares about saving cash and getting the job carried out accurately. Your product description must be simple and reassure the patron that the half will fit their specific vehicle without negatively impacting its efficiency. As we’ve already mentioned, your product pages should include the content customers wish to read. But to realize this, you should know who your buyer personas are.
By structuring textual content with bullet points, you’ll have the ability to highlight these clear phrases effectively, guaranteeing that key info stands out and is simple to digest. They provide immersive product storytelling with stunning visuals, along with enticing and informative descriptions on the identical time. Make it simpler for the consumer to scan the product description by offering maximum readability within the textual content. Avoid walls of text, as a substitute, add more room between paragraphs and subheaders. Your go-to useful resource for understanding, selecting, and utilizing a PIM system to develop your small business.
A good product description could make the difference between a sale and a browse for some buyers. It’s not straightforward to write down them, although, particularly when you want to write plenty of them in a brief period of time. While this product description template works the best for merchandise with useful features and advantages, give it some thought in every product you describe. When folks shop on-line, they can’t choose up your product, really feel it, smell it, and most significantly – attempt it on. This makes adjectives in your product descriptions all the more essential to closing the sale.
Turning features into benefits will help you write a product description successfully. A product characteristic is a descriptive assertion about the product that provides data. The content material of your product description should affect potential buyers to improve their lives in apparent, measurable ways.
Not only do they speak about their finest selling points however additionally they clarify why this version is best than the earlier iterations. The copy describes the advantages of Hypersmooth 3.zero, the latest replace to their stabilization technology. If you aren’t sure what that could be, do a little competitor analysis to see what other manufacturers say about similar products and figure out why yours is completely different. Bucket brigades work just as well in descriptions, and so they can enhance your scroll depth and time on page. If you read plenty of my content, you’ll discover I use this tactic in EVERY article I write.
We sincerely hope our how-to information on composing efficient product descriptions for your net store was beneficial to you. Thank you in your consideration and we belief this has been useful concerning ideas and tips for addressing descriptions and the viewers. When including keywords to your product descriptions, attempt to work them into the pure circulate of your story. You need it to be simple to learn and nonetheless assist your product show up in online searches to assist enhance visibility. Persuasive language may help captivate consideration and encourage motion.
Online prospects in this generation are extra observant and skeptical, and so they can see through false claims, click on baits and superlative words that just purpose to catch attention. If you aren’t an skilled author, you might consider hiring a copywriter to do the work for you. A good product description is an asset so might as well invest on it. Let’s set up the tone (voice) that pursuits your goal customer.
For instance, a water-proof phone case is not just about its sealed design. It’s about the peace of thoughts it presents, permitting customers to capture underwater moments without fear. Pinpointing these core advantages is important for creating product descriptions that join with your audience. Everyone is busy and in phrases of online purchasing, prospects skim pages, not learn novels. That’s why making your product descriptions scannable is essential. When you’re busy writing your inventive product description, you can’t neglect to make it readable in your audience.
Include different angles whereas clicking product pictures. Images and movies are as essential as the text in creating a product page that compels viewers to purchase a product. Choose the important thing features or crucial benefits while highlighting. With the lowering consideration span of the digital customer, most of us right now are most likely to skim across the textual content whenever studying one thing online. Keep in mind that each product questions and buyer questions must be addressed within the description.
That additionally means style brands have to work exhausting to make up for the loss of the tactile purchasing experience. They do that by utilizing words like ‘instant classic’ and ‘dapper’ in the opening lines of the primary paragraph to convey a way of sartorial elegance for the wearer. And we have all ramped up our digital footprints – as businesses and shoppers. We have well over 100 AI instruments with personalized prompts for various departments and use circumstances. Look at how your competitors are describing similar merchandise. Learn from their strengths and determine alternatives to face out.
Not only does the outline inform the site’s visitors a few high-end product, however all these related texts and keywords will help the product page rank greater in Google. In the instance under from Pinknoise Systems, the initial product description found at the prime of the page lists the direct features. Knowing your audience is necessary for creating a good product description. Answering a number of questions about the product (and product use) earlier than you begin writing will make it simpler to know what features to focus on.
All you have to do is use the right type of humor to match the tone of your brand and its buyer base. If your product and prospects are more conservative, for example, using edgy humor like Cards Against Humanity is unlikely to work. Determine the kind of humor that your clients relate to and that complements your brand’s voice.
There are several varieties of product descriptions with examples that yow will discover. And in this article, there are a number of techniques that you could try and make your product descriptions work like magic. Not simply this; instead of sticking to 1 type of product description, you must experiment with many sorts and see what works for you.
When learning how to write a product description, it’s also important to know what to keep away from. Furthermore, if you offer services or products which are relatively related, it can be difficult to make descriptions distinct from one another. After a certain point, you won’t have the time to keep up your present level of high quality, or your descriptions might start to sound too related. Buyers can’t contact, feel, or hold a product in your online store, so you need to create a clear mental image of what the product would really feel like of their arms. Describe textures, smells, and different traits that may not be instantly obvious to the buyer. Make positive that customers have the knowledge they should make a purchase.
You might have been within the fashion trade for years and know a thing or two about inside style lingo, but the average shopper won’t. Don’t use words solely you can understand, and keep product titles easy. By focusing on the good factor about long battery life, you present how the product can match into the customer’s day by day routine. Concise descriptions focus on getting straight to the point, with minimal number of sentences masking key info without boring readers with small-talk.
For example, if I’m shopping for a $30 accent trucker hat, I’ll need lots fewer particulars and specs than if I’m buying a $500 tent I’ll sleep in every night on the Appalachian Trail. Let’s take a glance at each step intimately, with plenty of examples from the ecommerce wild. Those are all a sure path to being ignored by prospects and search engines like google and yahoo alike.
Having plenty of seen social proof can inspire them to test it out. Product descriptions play an important function in enhancing e-commerce businesses in a number of methods. They enhance gross sales, contribute to higher search engine rankings, strengthen model identity, and reduce product returns. For highly technical merchandise like laptops or smartphones, providing detailed specifications is important. Customers need to know exact options like processing speed, battery life, and dimensions.
They claim the user doesn’t have to worry about repetitive pressure accidents, which is a real concern with smaller handheld tools. This doesn’t imply you want to ignore the product options in your description. The finest strategy is to make your benefits the star with features as your supporting actor.
Common errors embody utilizing default descriptions and focusing an excessive amount of on options. Avoid technical jargon, neglect the viewers, and fail to connect emotionally. Always write clearly, compellingly, and with the client in mind. Write your product descriptions to unravel real buyer problems now that is the most important level.
Include SEO keywords to help clients find your merchandise and add photos and videos where relevant. With all of these items in place, you’ll discover that your products are far better supported than with a generic manufacturer product description. For instance, you might need one group targeted mainly on worth, another on high quality, and a 3rd on convenience. By tailoring your descriptions to deal with every group’s particular concerns, you enhance your probabilities of turning browsers into buyers.